In 1973, women got 59 cents on the dollar; now we are getting 74 cents on the dollar. In the area of finance and business, we are at 68 cents on the dollar.
In the seventies we had to make it acceptable for people to accept girls and women as athletes. We had to make it okay for them to be active. Those were much scarier times for females in sports.
It is very hard to be a female leader. While it is assumed that any man, no matter how tough, has a soft side... and female leader is assumed to be one-dimensional.
Men can have a huge turnover of sponsorship and still survive a lot better than the women. But the women's ratings are better, at least at home in the United States than in the men's tennis.
Sports teaches you character, it teaches you to play by the rules, it teaches you to know what it feels like to win and lose-it teaches you about life.