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James Cash Penney Quotes


The greatest teacher I know is the job itself.

The keystone of successful business is cooperation. Friction retards progress.

The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.

The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.

The well-satisfied customer will bring the repeat sale that counts.

Theory is splendid but until put into practice, it is valueless.

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.

There's no better friend to any merchant than a fair competitor.

Too many would-be executives are slaves of routine.

We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.

We get real results only in proportion to the real values we give.