And in down times it shakes a lot of the bad SF out, a lot the stuff that was bought for literary reasons, which is neither entertaining nor great literature.
And meanwhile, the storytellers like me and Anderson, Silverberg... we tell stories. People like them. They want to know how it comes out, they want to know what the ending is.
And that's another piece of advice I'll give junior writers; when you get to the point where they take you to lunch, let the editor suggest where to go.
Because Tom Doherty and people like that are not stupid. If they could have streamlined their operation more to get more money out of it, they would have done it. It's not like they're a bunch of idiots.
Heinlein never had a best-seller. Even, I think, with Stranger in a Strange Land, I don't think it was actually on the New York Times best seller list.
I started in this racket in the early '70s, and when I was president of the Science Fiction Writers of America, of which I was like the sixth president, I was the first one nobody ever heard of.
One the other hand, the publishing trend is ghastly, isn't it? Two hundred and something distributors are now down to 10 or 12? And what's the recruiting drive?
So, I guess the answer to your question is very few people can bring off a novel of the future because it's just so damn hard to make it look like the future.
Somebody's always getting me to come lecture to their writing class, and I don't talk about writing at all, I talk about the business of making a living at this racket.
The Aztecs believe they started up in what's now New Mexico, and wandered for 10,000 years before they got down into where they are now, in Mexico City. That's a weird legend.
The hard part of writing at all is sitting your ass down in a chair and writing it. There's always something better to do, like I've got an interview, sharpening the pencils, trimming the roses. There's always something better to do. Going to a writer's club?
There were probably, what, 300 science-fiction members in the SFWA, of whom probably a hundred were active members in the sense that they were selling something every year, or every couple years.
We do a hard fantasy as well as hard science fiction, and I think I probably single-handedly recreated military science fiction. It was dead before I started working in it.
We're basically after Joe's beer money, and Joe likes his beer, so you better make sure that what you give him is at least as pleasurable to him as having his six-pack of beer would be.
