A designer is only as good as the star who wears her clothes. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. A good designer must rely on experience, on precise, logic thinking; and on pedantic exactness. No magic will do. About half my designs are controlled fantasy, 15 percent are total madness and the rest are bread-and-butter designs. Accessible design is good design. Color does not add a pleasant quality to design - it reinforces it. Delay always breeds danger; and to protract a great design is often to ruin it. Design is an unknown. Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. Design is everything. Everything! Design is not for philosophy it's for life. Design is not just what it looks like and feels like. Design is how it works. Design is not making beauty, beauty emerges from selection, affinities, integration, love. Design is people. Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input. Designers are very fickle. I never wanted to be a victim of that. You're in one minute, out the next. Designs of purely arbitrary nature cannot be expected to last long. Every contrivance of man, every tool, every instrument, every utensil, every article designed for use, of each and every kind, evolved from a very simple beginnings.
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