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Donald Norman Quotes


Scientists are always skeptics.

So what does a good teacher do? Create tension - but just the right amount.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

To me, error analysis is the sweet spot for improvement.

User-centered design means working with your users all throughout the project.

We expert teachers know that motivation and emotional impact are what matter.

You won't catch me giving clear lectures.