John Wanamaker Quotes
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. Courtesies cannot be borrowed like snow shovels; you must have some of your own. Courtesy is the one coin you can never have too much of or be stingy with. Half the money I spend on advertising is wasted; the trouble is, I don't know which half. I know half the money I spend on advertising is wasted, but I can never find out which half. It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties. It's easy to work for somebody else; all you have to do is show up. Keep up the old standards, and day by day raise them higher. Nothing comes merely by thinking about it. People who cannot find time for recreation are obliged sooner or later to find time for illness. When a customer enters my store, forget me. He is king.
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