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Sun Tzu Quotes


Know thy self, know thy enemy. A thousand battles, a thousand victories.

Know your enemy and know yourself and you can fight a hundred battles without disaster.

Now the reason the enlightened prince and the wise general conquer the enemy whenever they move and their achievements surpass those of ordinary men is foreknowledge.

Of all those in the army close to the commander none is more intimate than the secret agent; of all rewards none more liberal than those given to secret agents; of all matters none is more confidential than those relating to secret operations.

Opportunities multiply as they are seized.

Pretend inferiority and encourage his arrogance.

Prohibit the taking of omens, and do away with superstitious doubts. Then, until death itself comes, no calamity need be feared.

Regard your soldiers as your children, and they will follow you into the deepest valleys; look on them as your own beloved sons, and they will stand by you even unto death.

Secret operations are essential in war; upon them the army relies to make its every move.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Supreme excellence consists in breaking the enemy's resistance without fighting.

The enlightened ruler is heedful, and the good general full of caution.

The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.

The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.

The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.

The opportunity to secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim.

The skilful employer of men will employ the wise man, the brave man, the covetous man, and the stupid man.

The supreme art of war is to subdue the enemy without fighting.

There has never been a protracted war from which a country has benefited.