It's hard to generalize, because they're all different. When I started, I decided to take as much advantage as I could of the freedom offered by the SF field.
Some of my ideas were shot down by Lucasfilm because they stepped on territory that has been reserved for the movies. I didn't have a problem with that.
That's why editors and publishers will never be obsolete: a reader wants someone with taste and authority to point them in the direction of the good stuff, and to keep the awful stuff away from their door.
The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.
Working within the limitations of the shared world generally made the writing easier, because I didn't have to invent any of the characters or background, which is usually the hardest part.