There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.William Bernbach
Today's smartest advertising style is tomorrow's corn.William Bernbach
We don't ask research to do what it was never meant to do, and that is to get an idea.William Bernbach
Word of mouth is the best medium of all.William Bernbach
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.William Bernbach
